Embracing Culture in Our Global Economy
February 15, 2020
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The pace of business and personal interactions is accelerating. Read in SMPS¡¯ Marketer how to keep pace and respect culture at the same time.
As the world becomes more and more interconnected through technology, there¡¯s a sense that people are closer than ever. It¡¯s important to remember that significant cultural differences still underpin individuals¡¯ decision-making. This article reminds us that how the end product is reached still requires nuance, cultural sensitivity, and a lot of communication.
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