With more than 15 years of experience, Matthew is the head of our Research & Intelligence, Global team. He’s worked across sectors—both nationally and internationally— focused on market research and with extensive involvement across corporate and strategic planning, campaigns and business development, and knowledge management.?
Alongside heading our global market research team, Matthew leads our Research Genie initiative. This initiative applies leading-edge artificial intelligence/machine learning (AI/ML) tools to transform market research work, bringing speed and depth of insight benefits, to help 麻豆传媒 and our clients make better business decisions. Matthew has led the adoption of new visualization tools to enhance analytics and the presentation of information to target audiences. He and his team have successfully delivered hundreds of projects, big and small, for internal and external clients across sectors and countries.
Outside of work, Matthew enjoys the great outdoors with his family, particularly fell running, cycling, watching films, football, and live music.