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1. Is your open space telling a story? If so, what is it?

Some people call it placemaking. Others call it theming or branding. But what do these approaches to designing open spaces have in common? They focus on telling a story that resonates with communities and ties them into an urban center with a unique identity. A good story can create connections between a site and its users by tapping into shared experiences, common values, or the excitement of experiencing something new.

In the context of mapping out urban places and designing spaces that speak to the users, the story can take on many forms:

• Historical: These types of stories are based on the real history of a site, or even an ¡°embellished¡± history. A nod to history can ground people in the area, as well as preserve or establish local tradition and heritage.
• Playful: Recreational, whimsical stories that rely on active play to increase joy and enhance creativity. Playful spaces can positively affect health.
• Inspirational: Providing a connection to the site or a surrounding context, these stories¡ªtold through project design¡ªinfluence a user by evoking internal feelings of beauty, creativity, or astonishment. Stories inspire when a project makes a user feel something.
• Imaginative: These stories elicit an intangible yet real feeling that can transcend the worries of everyday life and transport users to their own ¡°happy place.¡± Using site clues, designs, or amenities, open spaces can spur imagination, triggering thoughts and images that are not actually present.
• Emotional: These stories help a space bring out our thoughts, feelings, and experiences in reaction to what is being viewed. A memorial is a good example of an emotional story.

2. Strong community engagement is a must

Before you even begin planning an urban open space, it is critical that you consult with the surrounding community. Every city has different wants and needs. Every city has its own set of conditions and challenges. That¡¯s why a new urban space requires a robust community engagement process prior to planning¡ªyou need to get into the heads and hearts of the people you¡¯re designing for. What is the current situation downtown? What does the city hope to achieve? What do people need that they don¡¯t have? What do people have that they don¡¯t need?

A thorough community engagement process allows you to better understand the community you are planning for. Landscape architecture for urban spaces must understand an increasing number of profound social and environmental issues and embrace their complexity in new and exciting ways. So, how can you ensure that you¡¯re planning the right park project for a community? Try pursuing the following engagement techniques:

• Hold focus groups to understand the unfettered needs of community members
• Show examples of what has worked¡ªand what hasn¡¯t¡ªin other cities
• Provide an assortment of concept designs to gauge interest in programming
• Identify cities with similar conditions and demonstrate how different ideas worked there
• Get creative! Oftentimes, people won¡¯t know what¡¯s possible until you show them.

3. Design spaces that are part of something bigger

When designing an urban site, it is important to consider its surroundings. Understanding the context of the site allows a design to tie into larger systems. When new spaces neglect the bigger picture, they are unlikely to draw users or blend in with the surroundings. Here¡¯s how you can make sure you are designing a space that does well within the larger context of the community:

• Understand how the surrounding spaces and the project site are currently used. This is essential to creating a space that positively impacts a community past the site boundaries.
• Ensure a design can be communicated to non-designers. This helps you gather useful feedback from the actual users of the site.
• Don¡¯t let your design be defined by project boundaries. Look outward at a surrounding context and seek opportunities to build connections¡ªboth physical and implied.
• Make every effort to promote connectivity between your space and the adjacent shops, caf¨¦s, and restaurants. This way, people are more likely to stay longer. And who knows, maybe they¡¯ll even take their coffee for a stroll in the park!

The Old Sacramento Waterfront is a good example of an open space that ties into the larger community. When the City of Sacramento, California, wanted to re-envision their waterfront, they asked us to design an iconic riverfront destination that could act as the front yard for the City. Not only would our design connect visitors with nature but it would also bring life to the nearby streetscape. Hotels, restaurants, mixed-use retail shops, parks, and playgrounds¡ªone of the main goals of the Old Sacramento Waterfront was to bring people of all ages, backgrounds, and life experiences together in one vibrant, cultural, and welcoming location.

4. Strategize your streetscape

We now know that a key aspect of urban park planning is detailing how your design will integrate with the rest of the neighborhood. Is there a strong connectivity to the surrounding infrastructure? How will the adjacent streets impact your design? Is your design accessible for all? These are all questions that must be addressed for a successful result. That¡¯s why our team believes in strategizing the streetscapes.

What do we mean when we say that? Well, there are several routes we take to maximize the effectiveness of our design. Here are a few that could work for you:

• Engage in efforts to lessen impacts from passing vehicular traffic. This includes everything from minimizing noise to maximizing safety for our children.
• Provide multimodal options for transportation, such as bike lanes, parking spaces, or walking paths.
• Stress accessibility! The more people that can access your park, the more people that will use it. This includes everything from installing easy drop-off zones for persons with disabilities to thoughtful design elements for our seniors.
• Create enhanced connectivity between the space and surrounding circulation routes. Your design should make people want to go slightly out of their way to experience the space, so aim for easy connections and multiple ways to get in and out.

The City of Calgary is in the process of redesigning and updating several of the City¡¯s main streets¡ªone of those is Marda Loop. Our designs have been focused on increasing the activation of the streetscape, creating flexible spaces for programming and events, and ensuring the safety of all area users.?

5. Programming: One size does not fit all

Great outdoor urban spaces shouldn¡¯t be developed using a cookie-cutter approach. Our work relies deeply on community dialogue. If your design can¡¯t create a strong relationship between people and the park, then you shouldn¡¯t expect them to use it.?

The importance of community engagement cannot be stressed enough. You need to find out what your targeted users need before you offer up design concepts. For instance, one community may need flexible space for events, concerts, and community markets, while another may require a more passive, naturalistic respite. While the specifics may change from one urban space to another, there are five things you can do to enhance the programming options of your design:

• Design for flexibility: While specific programming will be necessary, designing flexible use into urban spaces is key to success. These can be vibrant plaza spaces for caf¨¦ dining and food markets, or open spaces for recreation, events, or getting closer to nature.
• Integrate sustainability: Make a commitment to sustainable design in your community park. This not only reduces the footprint of your design but encourages park users to follow your lead.
• Promote social equity: Just like promoting accessibility¡ªdesign with social equity in mind. The more people who feel welcome in your park, the more people who will use it.
• Design for year-round use: This is particularly true for winter cities, which rely on outdoor space throughout the year. For example, designing a water feature to be used in the summer that can be turned into a skating rink/ribbon or winter pavilion for concerts, festivals, and other events in the winter.
• Provide amenities: Most importantly, seek community input to discover the right mix of activities and desired approach for any attractions planned for your park. Create ¡°ownership¡± in the park.

When we worked on redesigning the Flyover Park in Calgary, Alberta, we envisioned a transformative urban space that merges active and passive recreation uses and caters to diverse communities. Tucked under the 4th Avenue overpass in downtown Calgary, the park is located along the Bow River corridor on a previously forgotten slice of land. To meet the specific needs of the users, we developed a contemporary urban park with whimsical play areas featuring a hillside playground that will be Calgary¡¯s tallest roller slide.

Bringing people together¡ªthat¡¯s success

Properly programmed open spaces are integral to successful urban planning in any community. Urban spaces offer city dwellers a place for taking their pets, for sports and exercise, or to simply escape the confines of concrete in dense downtown cores. Most importantly, they promote community interaction¡ªthey bring people together and closer to nature.

We know this because we¡¯ve seen the success of several of our urban park projects. From the Albany Skyway in New York to the Old Sacramento Waterfront in California, we realize that every community has unique goals and challenges toward achieving those goals. We¡¯ve experienced success because our primary goal is to understand the needs of our clients and community members. Why? Because the client will own and operate the space while the public will be key influencers of the programming and, ultimately, it¡¯s success.